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Friday, 21 May 2010

While Google and Bing Fight, You Can Increase Visibility and Win

Those of you who have heard that there are changes coming to the SEO landscape need not panic. While it is true that very soon that it is very likely that Google and Bing may be locked in some sort of battle, what you need to do to Increase Visibility and improve Orange County SEO is not going to change all that much.

Good, solid search engine optimization practices are still going to be what put you ahead of your competition, even as the largest search engines compete with each other.

You still need to:

- Work to increase link popularity

- Keep your website architecture in good shape

- Optimize your HTML coding

- Optimize your meta tags

While attending to some of the more technical aspects of keeping your website going, you also cannot forget content. With competing search engine giants out to dominate, you need to make sure that you have good, quality content for those search engine spiders to crawl through.

And you need to do all you can to diversify your content so that you have something to offer to the search engines on all fronts. This means not just having well-written text that makes good use to keywords, but thinking about images too. You want to have photos and video that is tagged correctly as well. And since the search engines are looking at social media too, make sure your blog and Twitter accounts also employ the most relevant keywords as well.

If this all seems like more that you want to take on right now, why not get some help with Orange County web site development? You know that your website is vital to your business, but if you cannot devote the kind of time to it that you would like, hire Orange County marketing consultant Increase Visibility to help you get the job done.
Increase Visibility Earns Silver Award for Online Marketing from TopTenReviews.com

In March, Increase Visibility was given a Silver Award for Online Marketing by TopTen Reviews.com. And while we are very excited to be given such an honor for our work in SEO, we don't want you to think that we are resting on our laurels--we will strive to be the number one Orange County SEO firm next year. We work hard to do the best we can for our clients, just as you do.

TopTenReviews.com, which functions as a third-party review site that gives users background information, comparative analysis and client reviews, ultimately is geared to help it¹s visitors decide which company or service to choose from in the marketplace. As experts in Orange County search engine positioning, we had to do a lot of work to get this kind of recognition, but we did not just do this to be noticed—we work as hard as we do because we feel our clients deserve the best.

When someone comes to us for help with affordable search engine optimization, we want to make certain that they are more than satisfied and that they get the increase in web visibility (and ultimately the increase in business) that they desire.

"We are happy to see that our company is really beginning to be noticed in the marketplace for its quality of service, solid reputation and ahead-of-the-curve methodology and it is our aim to be in the number one position on this, and other websites. We are very honored to be recognized but we will continuing working to improve even in this," said Increase Visibility CEO, James Lisi.

Increase Visibility is based out of Orange County California, and we have team members that serve companies all over the country. Although many of us cannot remember life before the internet became a driving force in marketing, we consider ourselves veterans because we have been successfully optimizing websites with a combined 20 years of experience. We blend sound marketing principles with up-to-the-minute technological know-how to help organizations increase qualified web traffic.
Negative Keywords and Pay Per Click Advertising Help Increase Visibility

Those of you who read this blog regularly know that we like to talk about the importance of keywords when it comes to Increase Visibility and search engine optimization. These are the words that internet users can type in to find your business and pages on your website that mention certain products and services.

Well, if you can believe it, negative keyword really do exist. And no, this does not mean that you should use unflattering descriptions of your business and products as a way to improve Orange County search engine positioning.

Instead, negative keywords are sort of like photo negatives: they show a different view of the same picture. By including negative keywords in your pay per click ad program, you are actually making sure that those who really want to find you on the internet can do so. With some of your more general keywords, your business can show up in all kinds of searches and although you want to get your name out in front of many pairs of eyeballs you want it to be the right pairs.

If someone who is not looking for you clicks on your ad, you will pay even though that person has no intention of ever patronizing your business. When that happens over and over again, your pay per click ad campaign costs more without yielding you the results you really want. You want the attention of qualified leads.

Here's is a very simplified example of how it works:

If one of your company’s keywords is “photo” and you are appearing in searches where people type in “photo key ring” and you do not sell products like key rings but do high end photo refinishing, you could make the phrase “key ring” one of your negative keywords.

But before you can get into negative keywords, you first need to be aware of your regular keywords. If you’re not contact Increase Visibility so we can assist you with a keyword analysis.
To Increase Visibility Make the Most of Your Facebook Fan Page

For those of you who have ventured into the exciting world of social media to increase visibility and enhance SEO marketing, we want to share some tips with you to make sure that your Facebook fan page is really working for you. Even if you do not have a Facebook fan page (yet), you will find that these techniques can be used in other areas of SEO driven web site development to win fans and influence customers.

If you are going to take the Facebook plunge, you really have to go into it with all you've got. Okay, maybe not all you have got, but you need to make an effort. Experts who have studied Facebook fan pages have found that many businesses only add new content about every two weeks. This is no way to influence your customers. When someone becomes a fan of your page, they are willing and waiting to learn more about you. Don’t disappoint them! (Plus, it is great for Top SEO)

You need to post quality content every day. And when we say quality content, this does not mean you have to post something about one of your products or link to your blog every day. You can mention or post links to something that will affect your industry or your customer base. You can post photos or how-to videos. Or you can run a mini contest--ask people to respond to a question and promise a prize for a randomly picked winner.

If you don't feel spontaneous enough to come up with something every single day, you can make an editorial calendar for your Facebook fan page or pick a topic that is similar to what you already have on your blog.

And if you think you are too busy during the day to stop and post, there are a number of online tools that will let you schedule posts ahead of time.

Friday, 23 April 2010

Stick to Tried and True SEO Practices to Increase Visibility

Things are definitely changing out there in the SEO landscape, what with the arrival of Bing to keep search engine king Google on its toes and the constant whispers that web 2.0 will rapidly become web 3.0, 4.0 etc., etc. Here at Increase Visibility, we know that you know that no matter what has changed in the world, solid business practices still work. Well, it is the same in the world of SEO: The Increase Visibility practices that have worked in the past will continue to work in 2010; it doesn't matter if the search engines are slugging it out.

There is no need to be dismayed or panic when you hear that Google or Bing are going to change the way searches are conducted. Remember that, just like your organization, these companies ultimately must make their customers happy. So they are doing all that they can to provide the best search engine data possible. For example, when they say they are going to give internet users "blended results," this means that instead of just searching text, they are searching through pictures, graphs, videos and whatever else may be on a website to get the information that someone needs.

What does this mean for you? Rather than worry, you can just make certain that your website is in peak form. Make sure that you are using relevant keywords in content and to label pictures and videos.

If you need help, in this regard, do not hesitate to contact Jim Lisi and Increase Visibility. Our key employees have, on average, more than ten years of experience in working with the web and Orange County search engine positioning. It is great to be up on the latest, but when you have been in the game for a while, you have seen many trends come and go, and have the experience to know what will really alter the landscape and what may just be a passing fad.